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Media
Section 2 - Key Issues
3. Media Theory
Underlying media education are a range of academic theories - of the media, of culture, of textuality, of society. These intersect in many places with theories also deployed in English in Higher Education, research and critical writing. In debating these questions, it might be useful for student teachers to draw on theories of text, culture and society they have encountered in their university courses.
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Which theories of text, institution, audience are useful here? Do we need, for instance, ideology theory? Do we need semiotics? Do we need genre theory? Do we need theories of audience and fan cultures? And what particular versions of all these would we use?
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Where we have big, overarching concepts such as narrative, text, genre, which obviously are going to appear in media education and in English, how can we be consistent about our use of these so that our students’ understanding of them is reinforced rather than confused?
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If we are developing an understanding of how texts are produced and how audiences engage with them, should we be doing the same with literary and other texts we study in English? Why? (or why not?).
 
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